RECEIPT #BRIAN-
MAR 25, 2024
PREDICTION BY
Brian Wieser“In this morning's updated forecast, Wieser projects U.S. digital ad spending — excluding political — will rise from 64% last year to 76% by 2028.”
FOLLOW-UP
This is a long-term projection for 2028, so it is too early to determine a final verdict. Early 2024 data showed digital's share already at 66.1%, trending in the predicted direction.
ORIGINAL SOURCE
MediaPost